We’re searching for a Director of Lifecycle/CRM Marketing to spearhead our customer engagement and retention efforts through innovative B2C marketing campaigns. This critical role involves using data-driven insights and Salesforce to create personalized customer experiences across various channels, with a focus on retargeting strategies. You’ll lead the development and execution of a comprehensive lifecycle marketing strategy, aiming to enhance customer loyalty, reengage lost opportunities, and improve conversions. By collaborating with cross-functional teams and managing external partnerships, you’ll ensure a unified customer journey. Your efforts will be geared towards leveraging technology and media to optimize campaign performance, stay ahead of industry trends, and significantly impact our customer engagement and the company’s bottom line. If you’re passionate about transforming customer relationships and driving growth through strategic marketing, we’re looking for you.